Self-evaluation: Getting a grip on local tourism

About 20 people attended an open session regarding tourism in the Northern Neck Monday in White Stone. The session was sponsored by the Northern Neck Planning District Commission and Northern Neck Tourism and led by Dr. Vince Magnini (left). Photo by Lisa Hinton-Valdrighi

by Lisa Hinton-Valdrighi

WHITE STONE—What do tourists want, and does the Northern Neck offer it?

These questions were discussion topics during a public input session on tourism Monday, May 13, in White Stone. The discussion was led by Dr. Vince Magnini.

A professor of marketing at Virginia Tech and a specialist in hospitality and tourism management, Dr. Magnini is working with Northern Neck Tourism Council and the Northern Neck Planning District Commission (NNPDC) as part of a strategic planning effort to improve tourism in the Northern Neck.

According to Lisa Hull, economic development and tourism coordinator with NNPDC, the tourism commission is circulating a survey to “better understand the travel habits of visitors to the Northern Neck.” The survey, available on Northern Neck Tourism’s Facebook page, is limited to visitors to the Northern Neck over the past three years. Residents cannot take the survey. The survey is available online through May 21.

Dr. Magnini will interpret the results and make recommendations.

His visit to Northumberland and Lancaster counties this week for five open sessions was related to a tourism grant …


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