Gov. Glenn Youngkin recently announced more than $2 million in matching grant funds will be awarded to 197 local tourism programs across the Commonwealth. These awards are funded through the Virginia Tourism Corporation’s Marketing Leverage Program (MLP), Destination Marketing Organization (DMO) Grant Program and VA250 Tourism Marketing Program.
These grant programs are designed to pair state funds with local tourism marketing campaigns to increase visitation and traveler spending through 2026. Local partners will commit more than $2.74 million to match the grant funding, generating more than $4.76 million in new marketing and event production focused on increasing overnight visitation. The tourism marketing will ultimately benefit 1,130 small businesses and nonprofits….
