RICHMOND—Gov. Ralph Northam recently announced more than $965,000 in matching grant funds will be awarded to 44 local tourism initiatives as part of the Virginia Tourism Corporation’s (VTC) Marketing Leverage Program (MLP).
The MLP grants are designed to help local and regional tourism entities attract more visitors by leveraging limited local marketing dollars through a local match of the state grants funds. This funding cycle, local partners will commit more than $2.8 million to match the VTC grants, providing more than $3.8 million in new marketing funds to increase visitation to Virginia. The grants will ultimately impact at least 182 other statewide tourism entities.
The Town of Kilmarnock received $50,000 for The River is Calling You.
“As we celebrate five decades of the iconic ‘Virginia is for Lovers’ slogan this year, I am thrilled to see such tremendous partnership, innovation and growth…