The Northern Neck Tourism Commission (NNTC) recently announced it has been selected to participate in the DRIVE 2.0 Statewide Tourism Plan implementation, which focuses on tourism promotion and product development.
The DRIVE 2.0 process, facilitated by Virginia Tourism Corporation (VTC), equips communities with the tools they need to succeed in a competitive travel and tourism market.The Northern Neck is one of 27 communities to participate.
The DRIVE 2.0 program launched at an important time for the tourism industry, as communities are looking ahead to rebound efforts to mitigate the impact of the coronavirus pandemic. As communities begin these efforts, competition will be fierce as they fight for every traveler dollar….
