Three local programs receive public-private marketing funds to bolster tourism microbusinesses

Gov. Glenn Youngkin recently announced more than $757,000 in matching grant funds will be awarded to 131 small businesses, destination marketing organizations (DMOs), downtown business associations, and Chambers of Commerce as part of the Virginia Tourism Corporation’s (VTC) Microbusiness Marketing Leverage Program (MMLP).

Locally, Kilmarnock Inn received $5,000; Town of Kilmarnock, $10,000; and The Hope & Glory Inn in Irvington, $5,000.

The program is designed to leverage local marketing dollars with matching state funds to increase visitation and traveler spending in the off-season. This funding cycle, local partners will commit more than $1.1 million in private-public sector funds to match the VTC funding, providing….

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