URBANNA—Bay Aging recently launched bayaging.org, which includes an enhanced user experience to help the community more easily learn about and access services, as well as short video vignettes that help tell the story of the organization.
“Bay Aging provides so many important services for older adults, people with disabilities and others with needs throughout the Northern Neck and Middle Peninsula, and the new website and videos help explain these programs in a very compelling manner,” said president and chief executive officer Kathy Vesley.
“During our 41-year history, we have touched so many lives and have so many great stories to tell so we decided to do this with videos,” said Vesley. “The new website not only helps us raise awareness about the services we offer, it also makes it much easier to donate to the Bay Aging Foundation, volunteer or apply for a job.”
The videos, hosted on Bay Aging’s new YouTube channel, share stories about residents whose lives were impacted by one or more services.
“Whether summarizing how Bay Transit serves riders of all ages, helped a legally-blind Mathews County resident to continue living independently in his own home, or sharing the benefits of Bay Aging’s Meals on Wheels program to both recipients and volunteers, our new videos show the faces behind our programs’ impact data,” said vice president of development and marketing Michael Norvell.
“Viewers may not remember that Bay Aging staff and volunteers delivered over 166,000 meals last year, but they won’t forget the profile about one of our wonderful volunteers and Meals on Wheels recipients,” said Norvell.
The new website also allows visitors to contact, volunteer with or donate to Bay Aging 24/7 and is responsively designed to work well on tablets and smart phones.
To schedule a demonstration of the new website and videos for a group, contact Norvell at firstname.lastname@example.org or 758-2386, extension 1231.