On October 11, Food Lion unveiled a new, easier shopping experience for customers in the greater Richmond market, including stores in the Northern Neck.
The company made a significant $110 million capital investment in its 71 area stores this year, which includes remodeling the stores, lowering prices, hiring hundreds of additional associates and giving back to local communities.
“Food Lion has been a proud neighbor in the greater Richmond community since 1982 and we’re excited to bring these improvements to our 71 stores in the area,” said president Meg Ham. “We’ve spent the past several months making significant investments in our stores, customers, associates and communities to create a new grocery shopping experience. Now, customers can easily find fresh, quality products at affordable prices to nourish their families, delivered with caring, friendly service every time they shop. As Food Lion celebrates our 60th anniversary this year, we invite everyone to come out and experience the fresh, new changes we’ve made in order to deliver the products and services our customers expect.”
As part of the celebration festivities on October 11, the company gave away $10 gift cards and thermal tote bags to the first 100 customers at each of its greater Richmond-area locations following 7:45 a.m. ribbon-cutting ceremonies.
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