The Town of Irvington recently announced it will receive a $15,250 grant from the Virginia Tourism Corporation (VTC) Marketing Leverage Program.
VTC awarded more than $929,000 for 59 tourism marketing projects across the Commonwealth to help increase visitation and revenue for Virginia’s communities through tourism.
The Town of Irvington’s marketing campaign, “To Play or To Pause in Irvington” was submitted with partners, The Tides Inn, the Hope & Glory Inn, the Steamboat Era Museum and Northern Neck Tourism. The partners will supply $30,500 in matching funds for a digital and social media campaign to increase visitation to Irvington during the “shoulder,” or non-peak, tourism seasons of spring and fall.
“The Town is delighted to bring greater attention to Irvington’s lodging, dining, and cultural assets in times of lower visitation, and extend the tourism season,” said Mayor Tripp Bugg.
“The partnership among the town and award-winning destinations, The Tides Inn, Hope & Glory Inn and Steamboat Era Museum, will increase the town’s lodging tax revenues by showcasing the high-quality cultural experiences, restaurants and lodgings so visitors stay longer and spend more in the town.”
The VTC Marketing Leverage Program is designed to increase visitor spending by leveraging limited marketing dollars, providing new tourism marketing through partnerships, and extending the “Virginia is for Lovers” brand.
A minimum of three Virginia entities must partner financially to apply for a grant. Partners may consist of Virginia cities, towns, counties, convention and visitors bureaus, chambers of commerce, other local or regional destination marketing organizations, private businesses, museums, attractions, cultural events, and other tourism-related businesses.