Gov. Ralph Northam recently announced more than $1.9 million in matching grants will be awarded to 161 tourism initiatives as part of Virginia Tourism Corporation’s (VTC) Recovery Marketing Leverage Program (RMLP).
VTC revised its traditional Marketing Leverage Program to create the RMLP in an effort to support tourism initiatives in responding to and recovering from the COVID-19 pandemic.
RMLP is open to all Virginia tourism industry partners and will help local and regional tourism programs leverage limited local marketing dollars through…
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